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2BOOKIT Event Marketing International
Apart from problems with the act and event mismanagement generally, the greatest risk for a live event operator is low attendance. Whether it''s a concert, dance party, sporting event, or conference, low attendance means failure or even financial ruin. Even patrons want a full house. A carefully constructed suite of modular services tailored to meet the needs of event operators lies at the heart of the 2BOOKIT Event Marketing System. The complete service incorporates key deliverables supported by well-tested application software. This suite of functionality uses the Internet to empower the promoter with market reach while providing a low-cost, easy-to-use, and readily accessible service to event patrons.
The 2BOOKIT Event Marketing System includes:
1/ Dynamic site and marketing content publishing. Promoters can, under control, publish text, graphics, photographs, and streaming content to their own web site or special interest portal with little hassle at low cost. This allows promoters the first real chance to keep their online marketing dynamic and current.
2/ Direct response marketing using filtered databases. Promoters can operate assisted, smart campaigns to build patron databases and use these to direct market to their opt-in public. Personalization and smart response tracking are provided and, by approaching the target audience in this way, patrons feel more appreciated, more tickets and merchandise inventory can be pre-sold, events can be better planned, and overall marketing spend can be minimized.
3/ Interactive, intuitive booking, inventory tracking and management. All promoters have limited inventory available for sale. The variety of venues, ticket/inventory types, and prices make these manifests quite complicated to manage and control. Fulfillment becomes a straightforward process provided bookings and allocations are well tracked and managed. 2BOOKIT provides the information promoters need to understand their sales and operate their fulfillment processes successfully. Electronic integration with fulfillment providers is also supported.
4/ Purchase transaction settlement. Integrated within the 2BOOKIT Event Marketing System is the ability to capture and settle secure credit card transactions in any one of 17 currencies in real time. Importantly too, purchase transactions can be pointed at the promoters nominated bank account which, when combined with the direct marketing services provided, can often result in self-funded productions or tour operations.
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